One brand. Two sides of business spend.

Today, we're introducing a brand new era of Rydoo. Same name, but a whole new look, feel and positioning.

As you may well know, last year, Rydoo acquired Semine, a leading accounts payable solution. Many mergers and acquisitions can be difficult processes uniting two teams, multiple processes, and handling several integrations. In Rydoo’s case, the fit was natural from the start. I’m incredibly proud of how our teams and solutions came together around one shared vision.

That vision is one partner for all business spend, delivering the most intelligent, integrated and compliant business spend experience that significantly benefits our customers. One year later, our new brand is the outcome of that alignment, bringing our solutions together under one umbrella: Rydoo.

Where Rydoo stands today

Together, Rydoo can now manage and optimise virtually all of a company's spend, payroll aside. Every invoice and every receipt, whether paid by an employee or a department, runs through one smart, harmonised workflow, with control and compliance built into every process. That value comes through Rydoo Expense and Rydoo Accounts Payable, which customers can use on their own or together.

Rydoo Expense brings high performance to global expense management. Where finance teams used to compromise, they no longer have to. Local is compliance built in and employees can submit claims in seconds. Now live in 130+ countries, Rydoo Expense’s mobile app is rated 4.9 on the App Store.

Rydoo Accounts Payable automates invoice processing. It reads every line of every invoice and turns that detail into data finance can benchmark and forecast with. Today, 10,000 companies trust Rydoo AP it to automate their invoicing processes whilst finance stay in control.

Across both products, Rydoo Intelligence takes on the routine work and brings the team in whenever a decision needs human judgement.

So why a new brand for Rydoo

Following the acquisition, Rydoo stood for more than expenses. The brand had to reflect that broader value, and prove its performance across business spend as a whole.

We looked closely at our options. We could have kept two brands side by side, or started again with a completely new name. In the end, the answer was already in front of us. Rydoo is a name more than 1 million professionals already use and trust, and it isn't tied to a single product, so it has room to grow with us.

So we kept the name and rebuilt everything around it. The new identity, with a new brand aesthetic and a cleaner interface, is built around clarity and performance. It's designed to show the work rather than describe it. We'll be sharing more on the full rebrand story over the past year soon.

The year behind our rebrand

Over the past year, our brilliant people across both teams have learned new products, new processes, and new technology, all whilst becoming one team. The reason it came together very naturally is because we prioritised our people from the start. Shared values and a shared focus on our customers resulted in us becoming one team before the rebrand.

I'm incredibly proud of the whole team. Proud of the care they've put into bringing two companies together, and of the work behind the brand you're seeing today. Becoming one company takes much more than a new logo, and they've made it feel natural.

What it means for you, Rydoo customer or not

If you use Rydoo Expense, the way you work in Rydoo stays exactly the same. What's changing is: a whole new look, messaging, and a cleaner interface. What's staying is everything else: every feature, your navigation, your data, your integrations, your login, and more.

If you used Semine, it's now Rydoo Accounts Payable. You'll see the Rydoo name, logo and look, as well as a new web address to sign in, now all within Rydoo. Every feature, your data, your workflows, your account, settings and integrations stay as they are, with the same team behind them. You don't need to do anything: during the transition, your links and support contacts will guide you to the new Rydoo ones.

And if you're new to Rydoo, welcome. We're very happy to have you here, whether you're starting with expenses, invoices or both. Our customers know there is a ‘before Rydoo’ and an ‘after Rydoo’. You can experience that now and see how Rydoo Expense and/or Rydoo Accounts Payable works for your company.

What comes next for Rydoo

The new look is only the start of a bigger journey for Rydoo.

Over the coming months, we'll keep bringing more AI and automation into both products, working alongside your people and involving finance when judgement is needed. We'll deepen our integrations with the tools you already use, add new ones as they arrive, and keep expanding our compliance, card and enterprise controls. We’re excited for what comes next.

I'd love to hear what you think of the new brand, join us on LinkedIn to share your thoughts.

See the new Rydoo at rydoo.com