Skift 2018 Megatrends Report is Out and We are All Over It - Part 2
If you enjoyed reading part 1- then you will definetly devour part 2. No chitchat, let's get right into it.
Technology is changing
The Impact of Blockchain
The invention of blockchain technology is possibly one of the most important innovations in recent years, and some companies are betting on its long-term effect.
It has the potential to disrupt lots of things in the travel industry, and a small company called Winding Tree is already thinking ahead by building a commission-free platform for flights and hotels.
Even though it's still early days, more and more businesses are willing to buy into the hype — not in the least because it might help them staying step ahead from the competition.
Old Travel Enterprise Tech is Finally Being Updated
Companies that want to stay competitive can’t afford to work with old software anymore — possible new hires will simply opt for a more innovative, efficient competitor.
That’s why the developers of back-end tools are making their products easier to use and prettier to look at.
One of the biggest suppliers of this kind of business software, Sabre, is updating over 125,000 of the travel agencies that use their tools to a new version that make it much easier to work with, including saved personal settings per agent and a much more responsive user interface.
With its new travel module MAYA, Rydoo is bringing the leisure experience to business travel.
Read about how MAYA is challenging the standards of corporate travel.
With a focus on usuablity and design, the results are a delightful experience for the travelers during their business journey & an increased adoption of travel platform within companies . Of course, companies enjoy an increased control over their business travels and a better overview of their travelers locations.
Google is Renewing its Focus on Travel Tools
The Silicon Valley giant has taken an effective approach to building its suite of travel tools, which now includes Flights, Hotels, Maps, Tripsand Home. Instead of letting the ad sales division define its strategy, it’s handing over control to product teams, which are gearing up for a big expansion in 2018.
With a new look and machine learning-powered intelligence for Google Flights, it seems like nothing can stop the company from creating the industry’s best travel tools — except perhaps the European Union.
After being fined $2.7 billion in 2017 for unfairly promoting its own tools over competitors, it has to tread carefully.
Innovation in Mobile Devices is About to Change the Travel Industry
In the near future we can expect a lot more from our mobile devices — if experts are to be believed, the culmination of technologies like artificial intelligence, machine learning, location services and cloud data will make our smartphones that much more useful.
The possibilities are endless for the travel industry — think of mobile payments, opening hotel room locks or personalized concierges.
Instead of helping travelers with problems when they arise, these tools will aim to anticipate their needs before they even crossed their minds.
With the technology already readily available, it won’t be long before some truly revolutionary service will pop up, ready to shake up the world of business travel.
Hope you enjoyed this read.
Make sure to read the full report over on the Skift website, which has lots more information about all of the topics listed above.